Wholesale · Now open in Australia

For the first time, shops can stock The Fox Tail.

This is news we have wanted to share for a long time. Our Wheel Detailing Mitt is officially available wholesale, and independent tyre shops, rim specialists and auto accessory shops across Australia get first go. In this post we'll cover why it's happening now, what stocking it actually looks like, and how to get your shop in early while stock lasts.

No pricing games and no commitment. Register your interest, we reply within 48 hours, and you try a sample before you decide anything.

Retail ready · Barcoded 2‑packs

The story

Made by people who actually detail cars.

If you're new here, The Fox Tail comes from Elegance Car Detailing, our family owned and operated detailing business in Noosa. We didn't set out to build a product brand. We set out to clean wheels properly, every day, on customer cars, and kept running into the same problem every detailer knows: the spots that actually make the difference are the ones nothing can reach. Behind the spokes, around the barrel, into the gaps where brake dust builds up. Brushes don't fit, fingers don't reach, and you're always one slip away from scratching a rim someone just paid good money for.

So we designed our own tool. A plush microfiber mitt with straps that slides between spokes and pulls the dirt out instead of dragging it across the surface. It became the thing we reached for on every single car, and after enough customers asked what it was and where they could get one, we put it online.

It sold out. Then we restocked, and it sold out again. Three times in total, and it now ships to Australia, New Zealand and the US, with US fulfilment opening up because demand over there has kept growing. That's the honest reason wholesale is happening now: the demand is already there, and we'd rather put the product on the counters of independent local shops than watch it only ever sell through our own store.

The business case

Why it's worth a shop's time.

We've spent a lot of time thinking about why a tyre or rim shop would give up counter space for a detailing mitt, and the answer comes down to who is standing at that counter. Your customer has just spent real money on their wheels. New tyres, a fresh set of rims, a repair after some gutter rash. They care about how their car looks, they trust your shop with it, and they're about to walk out the door. That moment is worth more than most add-ons ever get a chance at.

So the pitch is simple, and it has two parts.

There's a quieter benefit too. Stocking gear that professional detailers actually use every day says something about your shop. It tells customers you care about the whole job, not just the fitting, and that's the kind of thing people remember when their mate asks where to get tyres done.

Who we work with

Who we're opening up to.

Stock is limited on this first run, so we're being deliberate about who we open up to. This isn't aimed at large chains, and we're not chasing volume for the sake of it. We're a small business ourselves, and we'd rather grow slowly with independent shops that talk to their customers about wheels every day, get to know the people behind each counter, and do this properly. If that sounds like your shop, you're exactly who this run is for:

Register Your Interest

The product

What you'd actually be stocking.

Exactly the same Wheel Detailing Mitt our customers are already buying and reviewing online, which matters more than it sounds: you're not taking a punt on an untested product, you're stocking something with a track record your customers can look up themselves. It's Australian designed, by people who detail cars for a living, and it's safe on the expensive stuff too, including ceramic coated and PPF wrapped cars.

• Reaches between spokes and tight spots
• Rich foam, scratch free
• Safe on ceramic coated & PPF wrapped cars
• Reusable and machine washable

Ready for your counter
Each unit is a pack of 2 mitts, one for wheels and one for paint, individually labelled and barcoded. Minimum wholesale order is 10 packs (20 mitts).

How it works

One last thing. If you're a shop owner reading this and you're on the fence, register anyway and tell us about your shop in the notes. Worst case, we have a chat and it's not the right time. Best case, you've got a product on your counter that your customers actually want, from a family business up the road that answers its own emails. Either way, we'd love to hear from you.